Question: What have the American music producer and singer Will.i.am, the German top model Stefanie Giesinger, the Hollywood actress Alyssa Milano, TV presenter Klaas Heufer-Umlauf, professional soccer player Mario Götze, former professional soccer player Dennis Aogo and sports commentator Jonas have Hummels together?
The Answer: They all believe in cannabidiol (CBD for short) - and in VAAY's mission.
Celebs Backing New Revolutionary Berlin based CBD Company
Leading names in the entertainment industry have thrown their weight behind Germany’s most exciting cannabis company, Sanity Group, the creator of the popular wellness CBD brand, VAAY. Top American music producer, Will.i.am, Hollywood star Alyssa Milano, football player Mario Gotze as well as Justin Bieber’s manager, Scooter Braun, have joined forces to invest in the development in the CBD and medical cannabis company bringing the total investment to $29 million. This is the highest level of investment raised in Europe for any cannabis startup and VAAY is fast becoming the brand to watch out for.
Having taken Germany by storm, Sanity Group is now catapulting into the UK market and VAAY products such as the Bath Bomb and Mouth Spray are already a favourite amongst celebrities such as former Made in Chelsea stars, Millie Macintosh and Lucy Watson. The brand seeks to improve wellbeing with its unique formulation of cannabinoids, terpenes and organic extracts which work in harmony to help to relieve stress and anxiety and promote relaxation. Cannabidiol (CBD) is a cannabinoid, a type of natural compound found in cannabis and hemp. The CBD is isolated from the cannabis plant and the psychoactive THC compound and then infused into VAAY products by their leading team of scientists which ensures there is no intoxicating effect and cognitive alterations.
VAAY’s range of products featuring sprays, capsules and oils contain only full spectrum CBD which helps to relax, focus and regenerate and may also help with inflammation and pain by connecting with the body’s endocannabinoid system (ECS). Athletes such as Mario Gotze are already big fans: “Regeneration of muscles and protection against muscle injuries are top priorities for competitive athletes. CBD shows very exciting study results for athletes and is already widely used in sports in the USA” he says. As well as the sports and fitness industry, the entertainment industry is also viewing CBD products with interest to help artists maintain composure, discipline and creativity during performances. " I'm a big fan of innovative health companies, especially after seeing the growing research into the hemp plant," said musician Will.i.am, "the VAAY team found the right approach and created high quality products to help people."
The dynamic CBD market is raising interest levels in the UK. Given the economic impact of Covid- 19 the use of CBD products is quickly gathering pace and Sanity Group is well positioned with their team of scientists, biologists and medical researchers to create the most effective CBD products on the market today.